Notable Pairings
Famous pairings mapped to the sixteen values, showing how different types work together.
Franklin D. Roosevelt & Eleanor Roosevelt
FDR's institution-building and Eleanor's direct engagement with the poor and marginalized operated on different scales and through different methods. The combination gave the New Deal both its architecture and its human face.
Barack Obama & Michelle Obama
Barack's long-view institution-building and Michelle's direct human engagement operated on complementary scales. His work was structural and nationally strategic; hers was interpersonal, focused specifically on the people the policy affected most directly. The combination gave the administration both its architecture and its face.
Ben Cohen & Jerry Greenfield
Cohen's conviction that business should serve social ends and Greenfield's genuine joy in the product itself produced a company whose identity was inseparable from its founders. The activism and the ice cream were not separate projects. They took a five-dollar correspondence course in ice cream making and started scooping out of a renovated gas station in Burlington, Vermont.
Winston Churchill & Clement Attlee
Churchill's politics of individual will and national defiance and Attlee's conviction that the state's function was collective security and shared welfare together defined the two poles of British 20th-century politics. Churchill won the war. Attlee won the 1945 election that followed it. The electorate's choice was a clear statement about which value they wanted governing peacetime.