Organizations
How companies, institutions, and movements embody the sixteen values.
St. Jude Children's Research Hospital
Families never receive a bill
St. Jude Children's Research Hospital was built on a devotion-oriented commitment so specific it is stated in the founding charter: no family of a child being treated at St. Jude will ever receive a bill for treatment, housing, food, or transportation. Danny Thomas founded the hospital after a personal vow made when he was a struggling entertainer with $7 in his pocket. The organization fulfilling that vow has become the leading pediatric cancer research institution in the world, where survival rates for childhood leukemia have increased from 4 percent in 1962 to more than 90 percent today.
St. Jude Children's Research Hospital
Families never receive a bill
St. Jude Children's Research Hospital was built on a devotion-oriented commitment so specific it is stated in the founding charter: no family of a child being treated at St. Jude will ever receive a bill for treatment, housing, food, or transportation. Danny Thomas founded the hospital after a personal vow made when he was a struggling entertainer with $7 in his pocket. The organization fulfilling that vow has become the leading pediatric cancer research institution in the world, where survival rates for childhood leukemia have increased from 4 percent in 1962 to more than 90 percent today.
Free treatment removing financial devastation as an additional burden for families already facing a child's potentially terminal diagnosis. Research producing treatment protocols now used in pediatric cancer treatment worldwide. A fundraising culture built through the ALSAC network that has sustained the hospital's mission without government funding for more than 60 years.
The tension between the original devotional founding mission and the institutional scale of a hospital with $7 billion in assets and research programs spanning six continents. A fundraising model that has made St. Jude one of the most recognized charity brands in America through sustained direct mail campaigns that generate criticism of fundraising cost ratios relative to program spending.
The 1962 opening, when Danny Thomas's vow was fulfilled and the first patients were admitted free of charge, establishing that the commitment was institutional and unconditional rather than rhetorical.