Organizations
How companies, institutions, and movements embody the sixteen values.
Meta
Connection at infinite scale
Facebook was built on the premise that human beings want to share their lives with each other and that providing the infrastructure for that sharing is both commercially valuable and genuinely good for the world. The community value is real in its original form: early Facebook was an instrument of genuine social connection, and the billions of people who use it to maintain relationships across distance are doing something meaningful. The distortion is what happens when community-building becomes engagement-maximizing and the platform's incentives diverge from its users' wellbeing.
Meta
Connection at infinite scale
Facebook was built on the premise that human beings want to share their lives with each other and that providing the infrastructure for that sharing is both commercially valuable and genuinely good for the world. The community value is real in its original form: early Facebook was an instrument of genuine social connection, and the billions of people who use it to maintain relationships across distance are doing something meaningful. The distortion is what happens when community-building becomes engagement-maximizing and the platform's incentives diverge from its users' wellbeing.
Reconnecting people who have lost contact. Organizing community events and local groups. Coordinating disaster relief and mutual aid. WhatsApp as genuinely indispensable communication infrastructure in large parts of the world.
Algorithmic amplification of outrage because outrage drives engagement. News feed optimization that made everyone angrier and more tribal. A business model that requires keeping users on the platform regardless of what the platform is doing to them. The knowledge that the product harms adolescent mental health, internally documented.
The 2016 election and the subsequent Senate testimony - the moment the gap between 'connecting the world' and 'hosting the world's most effective misinformation distribution system' became publicly undeniable.
A community for every community
Reddit organized the internet into communities before community became a marketing term. The subreddit structure created tens of thousands of spaces organized around specific interests, identities, and needs, each with its own norms, moderators, and culture. The platform's community-orientation is real at its best: the most vibrant subreddits are not organized around content consumption but around mutual support, shared expertise, and collective problem-solving. The WallStreetBets GameStop short squeeze, the Reddit suicide prevention protocols, and the technical communities where experts answer questions free all reflect genuine community behavior that the structure enabled.
A community for every community
Reddit organized the internet into communities before community became a marketing term. The subreddit structure created tens of thousands of spaces organized around specific interests, identities, and needs, each with its own norms, moderators, and culture. The platform's community-orientation is real at its best: the most vibrant subreddits are not organized around content consumption but around mutual support, shared expertise, and collective problem-solving. The WallStreetBets GameStop short squeeze, the Reddit suicide prevention protocols, and the technical communities where experts answer questions free all reflect genuine community behavior that the structure enabled.
Peer support communities for mental health, addiction, grief, and physical illness providing help unavailable or unaffordable through professional channels. Technical knowledge communities where experts answer questions out of genuine investment in the community's quality. Interest communities letting people with niche expertise find each other at scale.
An anonymous community structure creating conditions for mob behavior, harassment campaigns, and extreme position amplification. A moderation burden placed on unpaid volunteers who receive no institutional support. A history of hosting communities organized around targeted harassment before eventual platform intervention.
The 2021 GameStop short squeeze, in which a Reddit community coordinated retail investment behavior that cost institutional short-sellers billions of dollars, demonstrating that community-organized economic action had become a material force in financial markets.
Ben & Jerry's
Ice cream as a political position
Ben & Jerry's built a consumer packaged goods company on the premise that a business has obligations to its community and to social justice that are at least as important as its obligations to its shareholders. The three-part mission - product quality, economic performance, and social mission - treats them as equally weighted rather than sequentially prioritized. The flavor names, the activist partnerships, and the board’s willingness to issue statements on issues no ice cream company was expected to have positions on are all expressions of community-orientation that treats the brand as a participant in civic life.
Ben & Jerry's
Ice cream as a political position
Ben & Jerry's built a consumer packaged goods company on the premise that a business has obligations to its community and to social justice that are at least as important as its obligations to its shareholders. The three-part mission - product quality, economic performance, and social mission - treats them as equally weighted rather than sequentially prioritized. The flavor names, the activist partnerships, and the board’s willingness to issue statements on issues no ice cream company was expected to have positions on are all expressions of community-orientation that treats the brand as a participant in civic life.
Business practices that demonstrated social mission and commercial success were compatible before the concept of B Corporations existed. Supplier relationships with fair trade commitments that changed purchasing standards for the dairy industry in its region. Political advocacy on issues including racial justice, climate change, and campaign finance reform that treats the brand as having genuine civic standing.
The Unilever acquisition in 2000, which created the structural contradiction of a community-values company owned by a multinational whose interests are not always aligned with the social mission. The ongoing tension between maintaining the activist brand identity and operating within the constraints of corporate ownership.
The 1988 creation of the 7.5% pre-tax profits commitment to philanthropy - before any legal structure existed to enforce such a commitment - establishing the social mission as a contractual obligation rather than an aspiration.
Etsy
Commerce as community
Etsy was founded on the premise that there is a meaningful market for handmade, vintage, and craft goods and that building a community around that market is as important as building the transactional infrastructure. The early Etsy was genuinely community-oriented: forums where sellers taught each other, teams organized around craft categories, an editorial voice that treated making things as culturally significant. The transition from community marketplace to public company changed the balance between community and commerce in ways that continue to create tension.
Etsy
Commerce as community
Etsy was founded on the premise that there is a meaningful market for handmade, vintage, and craft goods and that building a community around that market is as important as building the transactional infrastructure. The early Etsy was genuinely community-oriented: forums where sellers taught each other, teams organized around craft categories, an editorial voice that treated making things as culturally significant. The transition from community marketplace to public company changed the balance between community and commerce in ways that continue to create tension.
A marketplace that created professional income for hundreds of thousands of independent makers who had no viable sales channel before it existed. A community infrastructure that built genuine connection among craftspeople across geographic and cultural boundaries. An e-commerce alternative to Amazon that maintained the relationship between buyer and maker.
Platform changes that prioritized search algorithm optimization and advertising revenue over the community dynamics that made the marketplace distinctive. Enforcement of handmade standards that proved difficult at scale, leading to the admission of resellers and factory-made goods that diluted the community value proposition. An IPO that shifted governance toward shareholder return metrics that were not always compatible with community-oriented operating decisions.
The 2013 filing for B Corporation certification - a marketplace company making a legal commitment to the community and social standards that its founding culture had established informally.